Privacy Policy

Sorrell Business & Tax Law (“SB&TL) is committed to protecting your privacy and ensuring you have a positive experience on our website.

This policy outlines our handling practices and how we collect and use the Personal Data you provide during your online and offline interactions with us. As used in this Privacy Policy, “Personal Data” means any information that can be used to individually identify a person, and may include, but is not limited to, name, email address, postal or other physical address, credit or debit card number, title, and other personally identifiable information. SB&TL will be the Controller of your Personal Data that is provided, collected and/or processed pursuant to this Privacy Policy in order to, for example, respond to requests for information or service, conclude a business transaction, or otherwise for SB&TL’s business purposes.

This policy may be updated from time to time for reasons such as operational practices or regulatory changes, so we recommend that you review our Privacy Policy when returning to our website.

Collection of your Personal Data

We may collect the following categories of Personal Data about you when you use or otherwise interact with our website:

Name
Title
Email address
Home/work/mobile telephone number
Postal or other physical address
IP addresses and other information collected passively

Passive Collection

Some of our third-party service providers automatically collect some information about you when you use our website, using methods such as cookies and tracking technologies. Information automatically collected includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the website and/or advertisements for services.

Cookies and Similar Technologies

We use cookies and similar technologies on this website. A cookie is a small text file stored on your device that allows a website to recognize your browser across pages and visits.

The cookies we set are first-party cookies — they are placed by this website, are readable only by this website, and are not used to track you across unrelated sites.

Cookie	Purpose	Retained for
bp_ft	Records how you first found this website (for example, a search engine, an advertisement, or a link from another site).	Up to 400 days
bp_lt	Records the most recent way you arrived at this website.	Up to 400 days
bp_lid	A randomly generated identifier that lets us connect your visits to one another. It is not derived from your name, email address, or any other information about you.	Up to 400 days
bp_click	Stores an advertising click identifier when you reach this site from an advertisement, so we can tell which advertisement brought you here.	Up to 400 days
_ga and related	Google Analytics. Measures how the website is used so we can improve it.	Up to 2 years

You can delete cookies at any time through your browser settings, and you can configure most browsers to refuse them. Refusing cookies will not prevent you from using this website or contacting us.

Information We Collect About How You Reached Us

When you arrive at this website, we record information about the visit itself. This includes the web address you arrived from, the page you landed on, and any campaign or advertising parameters contained in the link you followed — for example, the search term, advertisement, or campaign that led you here, and identifiers supplied by advertising platforms such as Google or Meta when you click one of their ads.

We use this information to understand which of our marketing efforts reach people who need our help, to measure the cost and effectiveness of our advertising, and to decide where to invest.

Information Attached to Forms You Submit

We want to be clear about something that is not obvious from looking at our forms. When you submit a consultation request or contact form on this website, the information described in the section above is attached to your submission. This means that the record of your inquiry includes not only the answers you typed, but also how you found us and which advertisement or search brought you here.

This information is stored together with your inquiry in our internal systems and is used to respond to you and to measure our marketing. It is not sold.

Analytics and Advertising Services

We use the following third-party services in connection with this website. Each has its own privacy policy governing how it handles information.

Google Analytics — measures website usage and traffic sources.
Google Ads — delivers and measures our search advertising.
Meta (Facebook and Instagram) — delivers and measures our social advertising.
Typeform — hosts the consultation request and contact forms on this website.
Zapier and Notion — transfer and store form submissions in our internal systems so we can respond to you.

We do not permit these services to use information from this website to build profiles for advertising unrelated to our firm, and we do not provide them with the substance of any legal inquiry you submit.

We do not sell your personal information, and we never have.

Some privacy laws define “sharing” broadly enough to include the use of advertising identifiers for cross-context behavioral advertising — such as the click identifiers described above. To the extent our use of advertising services is treated as “sharing” under those laws, you may opt out at any time using the methods in the next section.

We do not sell or share the personal information of anyone we know to be under 16 years of age.

Your Privacy Choices

Depending on where you live, you may have some or all of the following rights regarding personal information we hold about you:

To know what personal information we have collected, and how we have used and disclosed it.
To access a copy of that information.
To correct information that is inaccurate.
To delete information we hold about you, subject to the exceptions below.
To opt out of the sale or sharing of your personal information and of targeted advertising.
To be free from discrimination for exercising any of these rights. We will not refuse service, charge a different price, or provide a lesser level of service because you exercised a privacy right.

To exercise any of these rights, contact us using the details at the end of this policy. We will verify your request before acting on it, which may require us to ask for information sufficient to confirm your identity. You may use an authorized agent to submit a request on your behalf.

Please note one important limit on deletion. Where we hold information as part of a legal matter, an inquiry about a legal matter, or a record we are required by law or by the rules of professional conduct to preserve, we may be unable to delete it. Where that applies, we will tell you which information we are retaining and why.

Global Privacy Control and Browser Opt-Out Signals

This website recognizes and honors the Global Privacy Control (GPC) signal.

If your browser or a browser extension sends a GPC signal, we treat it as a request to opt out of the sale or sharing of your personal information for advertising purposes. When we receive that signal, we do not record advertising click identifiers from your visit, and we do not include your information in any data we provide to advertising platforms. We will still record basic information about how you reached the site for our own internal measurement.

You can learn more about Global Privacy Control, and how to enable it, at globalprivacycontrol.org.

How Long We Keep This Information

We retain the marketing and website information described in this policy for no longer than is necessary for the purposes described. In practice:

Cookies expire on the schedule set out in the table above.
Records of inquiries that do not become client matters are reviewed periodically and deleted when they are no longer needed.
Information relating to client matters is retained in accordance with our file retention obligations, which are governed by law and the rules of professional conduct rather than by this policy.

Inquiries Are Not Legal Advice

Submitting a form on this website does not create an attorney-client relationship and does not make you a client of the firm. Please do not send confidential or time-sensitive information through this website before we have confirmed in writing that we can represent you. Information you send before that point may not be protected by the attorney-client privilege, and a conflict of interest may prevent us from acting for you.

We do, however, treat information submitted by prospective clients as confidential in accordance with our professional obligations.

Changes to This Policy

We may update this policy from time to time. When we do, we will revise the date below. We encourage you to review this page when you return to the website.

Last updated: 18 Aug 2026

Contact Us About Privacy

To exercise a privacy right, or to ask a question about this policy, contact us:

Sorrell Business & Tax Law
8990 E Raintree Drive, Suite 102
Scottsdale, AZ 85260
Telephone: (480) 447-1036
Email: info@sorrell-lawgroup.com